Science of the secondary #14 – T-shirt

What happens when a plain T-shirt is worn? What kind of hyper-awareness is produced in the wearer? How are the sensory organs roused and poised to ensure that no foreign substances of any form shall stain the pristine white fabric of the plain T-shirt? While some will find this super-sensitivity brought on by a humble piece of clothing refreshing, others consider it unnecessary paranoia and would rather not wear plain, light-colored T-shirts at all. Those who do have probably come to terms with the fact that with great plain-ness, comes great responsibility…”

‘Science of the Secondary: T-Shirt’ is the fourteenth edition in the series of ongoing research conceived and developed by Atelier HOKO.

60 pages
Saddle Stitched
Photography & Illustrations in 2 colors:
Black and neon red (Pantone 805U)
Cover title in silver foil
English